Businesses now operate in a world in which information is more readily and publicly available than ever before.

Thanks to the development of the Internet, information on market trends, legislation, customers, suppliers, competitors, distributors, product development and almost every other conceivable topic is available at the click of a mouse.  Search engines, online libraries, company websites and other sources provide information in an increasingly plentiful, easy to find, and easy to digest way.

Despite this trend, it is often the most valuable information which cannot be found online.  An example of this is competitive intelligence, regarded by most information users as the most difficult type of information to acquire.

Our competitive intelligence solutions are designed to meet your individual competitive intelligence needs.  From strategic overviews of the competitive environment through to specific competitor profiles, B2B International can provide you with a solution.

Where Do We Get Our Competitive Intelligence From?

Typical sources of information used in a competitive intelligence study are described below.

• Press analysis
• Competitor pricing research
• Competitor interviews
• Customer interviews
• Interviews with suppliers, distributors and other industry players and experts
• Company website analysis

Output Of Competitor Intelligence Studies

Competitor intelligence studies are diverse and rich in the information they provide.  These studies provide a comprehensive description of the competitive environment as well as detailed competitor profiles covering topics such as company characteristics, needs, views on supplier performance, investment plans, marketing strategies, financial data, expansion records and plans and much, much more.  Competitor profiles are by nature tailor-made, although models such as Porter’s 5 Forces (see below) can be used as a basis for a high level assessment of the overall competitive environment in any market.