Market Entry Studies

Entering a new market is a big decision for any company.  Whether by acquisition, establishment of a subsidiary, or through any other means, the investment and level of uncertainty are significant. 

B2B International knows that, despite the difficulties, entering a new market is one of the most potentially rewarding decisions your company can make.  With a presence in the UK, USA, China and Russia, we have first hand experience expanding our own activities into new countries, and have helped many of our Clients answer some of the most difficult questions that such a move involves:

• How do we know there will be enough demand for our products or services?
• How can we make sure the target audience understands the benefits of what we offer?
• What should our promotional strategy be?
• How does our product and service offering need to be tailored towards the target market’s needs?
• How should we price our offering in the new territory?
• How do we get into the marketplace?  Do we need to use importers, agents, distributors?
• How will the competition react?

Whether you are considering entering an established American or European market, or a developing market such as China or Russia, B2B International will tailor a solution to meet your needs. 

The output of our market entry studies is a comprehensive interactive presentation, at which we work with our Clients to devise a market entry strategy.