White Papers

Our research-based white papers – or thought-leadership papers – are an authoritative guide to a wide range of market research and marketing issues, written by leading experts in the field. A selection of our most popular papers is shown below.

LATEST

Why Is Business-to-Business Marketing Special?
Matthew Harrison, Paul Hague and Nick Hague

SEE ALSO...

Pricing Research – What do Our Customers Value?
Paul Hague & Matthew Harrison

Effective Marketing Strategies for a Recession
Julia Cupman

Using Market Research For Product Development
Julia Cupman

Making Effective Business Decisions – Measuring & Maximizing The Return On Investment Of Market Research
Julia Cupman & Paul Hague

Using Market Intelligence & Competitive Intelligence to Add Value to Your Business
Matthew Harrison & Julia Cupman

Market Segmentation in B-to-B Markets
Paul Hague

A Problem Defined is a Problem Half Solved
Paul Hague, Nick Hague & Carol-Ann Morgan

B-to-B Market Research in China
Matthew Harrison

Forecasting & Scenario Planning
Paul Hague

The full library of B2B International white papers is available on our main corporate site.

"I have been involved in a number of projects with B2B in the past and have been satisfied with the results. For these kind of projects, it is important that the research company has a good knowledge of its client's business and objectives. B2B has got this knowledge."