What Keeps You Awake at Night?

As b2b market researchers we are well known for asking a huge amount of questions. Maybe even too many. We like to be specific and thorough. For example, we want to know what a person purchases, how often, and in what quantities. We want to know what...

July 2017 / Written by B2B International

What Will the Researcher of the Future Look Like?

This is a question the latest GRIT report aims to find out. The survey asked 2,637 research suppliers and clients to rank a list of 8 skills required from market research graduates on a scale from ‘very unimportant’ to ‘very important’. The m...

June 2017 / Written by Daniel Mullins

Building Lasting Experiences Using Customer Data

Conor Wilcock, Research Director at B2B International, was invited to speak at the Cvent CONNECT event in Las Vegas earlier this week. His talk, entitled Building Lasting Experiences Using Customer Data, discussed data basics such as internal vs exte...

June 2017 / Written by B2B International

Improving Brand Image With the Brand Iceberg

The word ‘brand’ is most often associated with the physical representations such as the name, logo, colour schemes and other visible features which provide instant recognition. For example, consumers can easily recognise the swoosh of Nike and th...

April 2017 / Written by B2B International

Improve Your Googling With Our Top Tips Infographic

Our thirst for information in today’s world is massive, with more than 2.3m Google searches every minute. Finding the answers you need within the 130 trillion individual pages on the web can be a tricky exercise. Our years of experience as b2b mark...

April 2017 / Written by B2B International

The 10 Biggest Mistakes to Avoid in CX Research

Building a successful and effective customer experience programme is not easy. It is, however, worth the effort as learning more about your customers allows you to better serve them and stay ahead of competitors. To increase the chances of a successf...

April 2017 / Written by B2B International

The Three Main Approaches to Segmentation

The best marketing begins with a focus on segmentation. That is, recognising that different groups of customers have different needs and therefore need to be targeted with a specific marketing plan. Therefore, segmentation is a vital component of any...

March 2017 / Written by B2B International

7 Steps to Write Successful Questionnaires

Questionnaire design is one of the most difficult tasks in market research. It’s also one of the most important. Below we’ve outlined 7 key steps to writing successful questionnaires: 1. Decide what needs to be found Step 1 is for the researcher ...

March 2017 / Written by B2B International