Welcome to the B2B International market research blog. From our latest market research white papers, to articles on our favorite marketing topics, or simply what’s new at B2B International, this is where we keep you up to date with everything you need to know.

Improving Brand Image With the Brand Iceberg

The word ‘brand’ is most often associated with the physical representations such as the name, logo, colour schemes and other visible features which provide instant recognition. For example, consumers can easily recognise the swoosh of Nike and th...

April 2017 / Written by B2B International

Improve Your Googling With Our Top Tips Infographic

Our thirst for information in today’s world is massive, with more than 2.3m Google searches every minute. Finding the answers you need within the 130 trillion individual pages on the web can be a tricky exercise. Our years of experience as b2b mark...

April 2017 / Written by B2B International

The 10 Biggest Mistakes to Avoid in CX Research

Building a successful and effective customer experience programme is not easy. It is, however, worth the effort as learning more about your customers allows you to better serve them and stay ahead of competitors. To increase the chances of a successf...

April 2017 / Written by B2B International

The Three Main Approaches to Segmentation

The best marketing begins with a focus on segmentation. That is, recognising that different groups of customers have different needs and therefore need to be targeted with a specific marketing plan. Therefore, segmentation is a vital component of any...

March 2017 / Written by B2B International

7 Steps to Write Successful Questionnaires

Questionnaire design is one of the most difficult tasks in market research. It’s also one of the most important. Below we’ve outlined 7 key steps to writing successful questionnaires: 1. Decide what needs to be found Step 1 is for the researcher ...

March 2017 / Written by B2B International

A Picture Is Worth a Thousand Words

Compare research reports today with those that were written 10 years ago. The first thing to notice is that most current research reports are written in PowerPoint rather than word. This means there is more opportunity to be punchy with the text and,...

March 2017 / Written by B2B International

8 Places to Look for New Product Ideas

Product portfolios can’t stand still. Every organisation needs to see a considerable proportion of new products joining its line-up. The problem for many organisations is coming up with new product ideas. While it is possible for ideas to pop into ...

March 2017 / Written by B2B International

8 Top Tips for Successful Benchmarking

We know that in most cases, customers look at multiple options when looking for a supplier and draw comparisons between them. How does your brand stack up against the competition? To ensure your brand comes out on top, it’s necessary to continually...

March 2017 / Written by B2B International