3 Things to Remember When Designing and Implementing a CX Program

Delivering a winning customer experience is not easy. A lot of time and effort needs to go into designing and implementing a program that sits at the very heart of an organisation and informs every action that is taken. The rewards of getting such a ...

August 2017 / Written by B2B International

The CVP Effectiveness Test

One of the first considerations in your marketing strategy should be your customer value proposition (CVP). Essentially this is determining the factors that your customers place the most value on when it comes to your products and services. Building ...

July 2017 / Written by B2B International

Customer Experience Research: The 10 Biggest Pitfalls to Avoid

The value of a correctly executed customer experience program cannot be underestimated. A deeper understanding of your customers helps you to better meet their needs and maintain a competitive advantage. Getting a CX program right, however, is diffic...

July 2017 / Written by B2B International

Why Mobile Ethnography Is Taking off in B2B Market Research

Mobile ethnography promises much richer data insights for b2b researchers. It involves asking respondents to use their smartphones to capture videos and photos and take part in discussions while they go about their working day. This gives the researc...

July 2017 / Written by B2B International

What Keeps You Awake at Night?

As b2b market researchers we are well known for asking a huge amount of questions. Maybe even too many. We like to be specific and thorough. For example, we want to know what a person purchases, how often, and in what quantities. We want to know what...

July 2017 / Written by B2B International

What Will the Researcher of the Future Look Like?

This is a question the latest GRIT report aims to find out. The survey asked 2,637 research suppliers and clients to rank a list of 8 skills required from market research graduates on a scale from ‘very unimportant’ to ‘very important’. The m...

June 2017 / Written by Daniel Mullins

Building Lasting Experiences Using Customer Data

Conor Wilcock, Research Director at B2B International, was invited to speak at the Cvent CONNECT event in Las Vegas earlier this week. His talk, entitled Building Lasting Experiences Using Customer Data, discussed data basics such as internal vs exte...

June 2017 / Written by B2B International

Improving Brand Image With the Brand Iceberg

The word ‘brand’ is most often associated with the physical representations such as the name, logo, colour schemes and other visible features which provide instant recognition. For example, consumers can easily recognise the swoosh of Nike and th...

April 2017 / Written by B2B International