eNPS – The Actionable Employee Engagement Metric

The Net Promoter Score (NPS) has been tremendously successful in customer research across B2B markets, because it is simple and actionable. Its employee variant – the Employee Net Promoter Score (eNPS) is less known, but just as powerful. Much has ...

March 2016 / Written by Nik Werk

Now You’re Speaking My Language

Maybe it’s because I live in the b2b marketing world, but I am always drawn to a really good b2b advertisement – to the point where I find myself applauding the creatives aloud! One ad campaign that caught my attention is Grainger’s 2014 ...

February 2016 / Written by Daniel Attivissimo

Is It Time For The Corporate Hippy?

If I were to ask you think about the term “environmental sustainability”, what words or images would come to mind? An activist chained to a tree? A ‘cultural revolutionist’ with bongo and daisy chain necklace in hand? A logo of Earth colored ...

January 2016 / Written by Adam Jones

The Truth Is out There …If We Are Willing to Look Hard Enough

Every time you ask Joe what’s most important to him when choosing a supplier he gives the same answer – “it’s price; they’re all the same, price is the only thing to go by”. And yet, when you dig deeper into Joe’s pu...

January 2016 / Written by Adam Jones

Success Story: Achieving ROI on Research

Since Haver & Boecker acted on our research findings, the company has enjoyed tremendous sales growth of 665% in less than 12 months! In the video below, our Client tells us how customer satisfaction research has led to significant financial ret...

November 2015 / Written by B2B International

In Focus: The Market for Eyeglasses

Around 6 in 10 Americans wear eyeglasses or contact lenses. At $35 billion, the market for vision care is huge and spans frames, lenses, contact lenses, eye exams, certain eye surgery, and more. Frames and lenses account for roughly half of the marke...

November 2015 / Written by B2B International

Raising the Bar Through Benchmarking

The Net Promoter Score (NPS) is a powerful metric measuring advocacy to a brand. Positive NPS performance is linked to growth in market share, customer retention and brand promotion. B2B companies with the most efficient growth engines operate at NPS...

November 2015 / Written by B2B International

Q&A With Genpact

  “Market research is very much at the core of the company” – Gianni Giacomelli, CMO of Genpact Genpact is a business process services provider which architects the Lean Digital&#8480 enterprise based on its patented Smart...

November 2015 / Written by B2B International

B2B Branding – A Deeper Connection

Brand management in b2b environments is often received with mixed views from corporate leadership. Some executives place it as a low priority and dismiss the value of brand building since b2b brands can be so far removed from the end-user. Others emp...

October 2015 / Written by B2B International

Gamification: Playing around with marketing

Humans are hard wired to enjoy games. We start playing from a very early age to entertain and stimulate ourselves and we continue to play games into later life to challenge ourselves, compete against or work with others and feel the rewards of effort...

September 2015 / Written by B2B International