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Market Research Quiz

Are you an avid market research expert? Do you think you can get full marks on a quiz about the world of market research? Why not test your knowledge by answering the 10 questions below...

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1. Australia, Brazil or France – which country typically provides higher scores in rating scales?

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2. What is the name of the Dutch economist who introduced the price sensitivity meter for determining the optimum price for a product?

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3. In face-to-face research such as focus groups and ethnography, researchers take into account the words spoken, the tone in which they were said, and what type of language?

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4. What is the most frequently asked question in b2b surveys?

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5. What is the name of the line chart that was developed by McKinsey and which is used for plotting brands based on perceived benefits in relation to perceived price?

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6. In market assessment research, the TAM (total available market) is often calculated, as well as which other important market size, also expressed with a three letter acronym?

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7. What is the average NPS for B2B companies?

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8. Approximately what percent of a company’s stock value is the direct result of the company’s brand image?

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9. What is the equation for calculating the price elasticity of demand?

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10. Derived importance is a statistical technique used for understanding the drivers behind what exactly?