Building Lasting Experiences Using Customer Data

Conor Wilcock, Research Director at B2B International, was invited to speak at the Cvent CONNECT event in Las Vegas earlier this week.

His talk, entitled Building Lasting Experiences Using Customer Data, discussed data basics such as internal vs external, structured and unstructured, fast and slow data, and how it helps firms to progress toward data empowerment.

If you couldn’t make it down to Las Vegas for the event, a recap of the talk has been provided on the Cvent website. Take a look by clicking here or on the link below.

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