Even with market slow-down, the telecoms industry realises the importance of market research studies to manage risk by targeting investments.
With research capabilities covering fixed and mobile communications, B2B International has conducted market assessment and new product development research in the following areas:
We know the complexities of the different technology issues and how these change from geography to geography.
Our client is a global supplier of telecommunications and wanted to know what services it could add to its business customers to improve its market share.
Together with our client we created a comprehensive list of the features which could be added to the telecommunications offer. These were presented to respondents together with a price for the bundle. Respondents were asked to consider lots of different options and prices and choose which best suited their needs. The choices and tradeoffs were analyzed using our Sawtooth conjoint software so that we could recommend the optimum features and price combination.
The optimum bundles and prices were established enabling our client to go to market with the best packages to provide the best outcome. We built simulators to see the effect of changing the features in the bundles and the prices.