Construction and Trade

The construction sector contributes 6-9% of the GDP of developed countries. This massive sector employs everything from architects, contractors and engineers to a huge variety of material and equipment suppliers. It is a sector we know well.

B2B International’s team of specialist researchers has vast experience across both commercial and residential construction projects as well as infrastructure projects.

Our Experience In The Construction Sector

We have carried out hundreds of projects in the construction sector. We have looked at everything from foundations to piling to roofing. Our construction research experts have the knowledge and experience to research any market or product, regardless of complexity.


Construction materials

  • Insulation
  • Glass
  • Aggregates (sand, gravel)
  • Cement / asphalt / concrete
  • Drywall / gypsum
  • Structural framing lumber
  • Sheathing
  • Sub-floor
  • Water-proofing
  • Siding / trim
  • Ceiling tiles
  • Roofing (tiles, felt, systems)
  • Natural gas
  • Reinforcing rod / wire / mesh
  • Adhesives
  • Sealants
  • Lubricants
  • Fastenings / fixtures
  • Electrical components (wiring / switches / sensors)

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Construction tools & equipment

  • Hand tools
  • Power tools
  • Generators
  • Compressors
  • Cement mixers

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Consulting, distribution & wholesale/retail

  • Energy efficiency assessments
  • Electrical & engineering parts distribution
  • Plumbing supplies wholesale / retail

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  • Paint
  • Flooring
  • Lighting
  • Bathroom / restroom fixtures
  • Kitchen fixtures / HVAC
  • Plumbing (drainage / sewers / boilers)

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Heavy machinery

  • Cranes
  • Lifts
  • Conveyors

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Safety & PPE

  • Protective clothing
  • Safety signage
  • Site H&S assessments
  • Training

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Tailored Research Solutions For The Construction Sector

Our construction sector research solutions cover branding, customer experience, market assessment, pricing studies and voice of the customer. Our offering serves a wide range of audiences, including:


Customer experience specialists & brand managers

Brands are important in the construction sector and the trade is loyal to their favorite brands. Loyalty is fragile however, and many factors can break this loyalty, such as changes in specification, changes in pricing or distributors pushing alternative products. B2B International can help point out where improvements are needed to the health of your brand. We can also map the entire customer journey and identity the critical touchpoints which shape both positive and negative customer experiences. As specialists in customer experience we can offer:

  • Brand equity research
  • Brand rationalization
  • Brand tracking
  • Customer journey mapping
  • Customer satisfaction and loyalty research
  • Voice of the customer research

Market insight & research professionals

A few audiences in construction are hard to reach. Despite this, we can access every audience in any geography.

  • Brand equity research
  • Competitor intelligence
  • Concept and prototype testing
  • Customer experience research
  • Product / service bundling & pricing
  • Segmentation

Marketers & sales teams

We help you to access the influencers in the specification and purchase process, and establish their attitudes, behaviors and needs.

  • Communications channels & strategy
  • Competitor intelligence
  • Creative testing
  • Needs assessment / voice of the customer
  • Path-to-purchase / buyer journey research
  • Pricing analysis
  • Segmentation
  • Thought leadership & content generation
  • Website testing

Product, category & portfolio management

The construction sector is always embracing new products. We can help make sure your new product pipeline is a success. We can help optimize your product portfolio and pricing strategy to make sure they are aligned with the demands of the market.

  • Competitor intelligence
  • Concept & prototype testing
  • Idea generation & concept development
  • Pricing optimization
  • Product / service bundling and pricing

Strategy groups & senior management

Our work in the construction sector influences strategic initiatives such as acquiring brands, entering new markets, launching new products and market segmentation. We have carried out hundreds of projects that have helped our clients build effective go-to-market plans supported with market intelligence.

  • Market entry research
  • Market sizing research
  • Merger & acquisition research
  • Opportunity / market assessment
  • Segmentation

Why Should You Choose B2B International?

We Have The Experience

We Have The Experience

We have conducted more studies across b2b markets than any other research agency. As well as our vast experience in the construction sector, we have extensive experience across many other industries such as automotive, chemicals, maintenance, manufacturing and transportation. This means that we understand the entire value chain relating to your organization and can bring benchmarks, best practice and transferrable knowledge from other markets we’ve looked at.

We Have The In-House Expertise

We Have The In-House Expertise

Every bit of our research is conducted in-house with the strictest quality standards and systems. We have consultants, data scientists, an international phone fieldwork center, programmers and statisticians.

We Offer Actionable Insights

We Offer Actionable Insights

All our research is designed to your specific needs and challenges. This means we deliver insights and intelligence that can help build your brand and a gain a competitive advantage.

Audiences We Research In The Construction Sector

The key to successful research in the construction sector is accessing the right target audience, including decision-makers, influencers and users. Here are just some of the audiences we have researched:

Designers, specifiers & other influencers
  • Architects / Designers
  • Building Surveyors
  • Civil Engineers
  • Design Engineers
  • Policy Makers
  • Remodelers
  • Structural Engineers
Distribution / channel
  • Builders Merchants / Lumberyards
  • Distributors
  • Retailers / Wholesalers
General construction
  • Builders / Construction Firms
  • General Contractors / Laborers
  • Sub-contractors
Tradesmen / specialist trades
  • Bricklayers / Masons
  • Carpenters / Framers
  • Electricians
  • Kitchen Fitters
  • Painters / Decorators
  • Plasterers / Drywallers
  • Plumbers / Heating Engineers
  • Roofers
  • Siding & Subfloor Installers
  • Window Fitters

Areas We've Researched In Construction

We’ve conducted studies covering the whole construction sector, from heavy machinery to structural components. To view the complete list of areas we’ve looked at in the construction sector, click below to view the graphic.

Find out how our construction market research can help your business grow