The construction sector contributes 6-9% of the GDP of developed countries. This massive sector employs everything from architects, contractors and engineers to a huge variety of material and equipment suppliers. It is a sector we know well.
B2B International’s team of specialist researchers has vast experience across both commercial and residential construction projects as well as infrastructure projects.
We have carried out hundreds of projects in the construction sector. We have looked at everything from foundations to piling to roofing. Our construction research experts have the knowledge and experience to research any market or product, regardless of complexity.
Construction tools & equipment
Consulting, distribution & wholesale/retail
Safety & PPE
Our construction sector research solutions cover branding, customer experience, market assessment, pricing studies and voice of the customer. Our offering serves a wide range of audiences, including:
Customer experience specialists & brand managers
Brands are important in the construction sector and the trade is loyal to their favorite brands. Loyalty is fragile however, and many factors can break this loyalty, such as changes in specification, changes in pricing or distributors pushing alternative products. B2B International can help point out where improvements are needed to the health of your brand. We can also map the entire customer journey and identity the critical touchpoints which shape both positive and negative customer experiences. As specialists in customer experience we can offer:
Market insight & research professionals
A few audiences in construction are hard to reach. Despite this, we can access every audience in any geography.
Marketers & sales teams
We help you to access the influencers in the specification and purchase process, and establish their attitudes, behaviors and needs.
Product, category & portfolio management
The construction sector is always embracing new products. We can help make sure your new product pipeline is a success. We can help optimize your product portfolio and pricing strategy to make sure they are aligned with the demands of the market.
Strategy groups & senior management
Our work in the construction sector influences strategic initiatives such as acquiring brands, entering new products, launching new products and market segmentation. We have carried out hundreds of projects that have helped our clients build effective go-to-market plans supported with market intelligence.
We Have The Experience
We have conducted more studies across b2b markets than any other research agency. As well as our vast experience in the construction sector, we have extensive experience across many other industries such as automotive, chemicals, maintenance, manufacturing and transportation. This means that we understand the entire value chain relating to your organization and can bring benchmarks, best practice and transferrable knowledge from other markets we’ve looked at.
We Have The In-House Expertise
Every bit of our research is conducted in-house with the strictest quality standards and systems. We have consultants, data scientists, an international phone fieldwork center, programmers and statisticians.
We Offer Actionable Insights
All our research is designed to your specific needs and challenges. This means we deliver insights and intelligence that can help build your brand and a gain a competitive advantage.
The key to successful research in the construction sector is accessing the right target audience, including decision-makers, influencers and users. Here are just some of the audiences we have researched: