For instance, the sea and rail transport sectors exhibit a high degree of concentration relative to the highly fragmented road transport sector.
B2B International has carried out a wide range of market research projects for a variety of companies within the transport sector. Over the last two years alone, we have conducted research into:
Our client is a global player in parcels delivery. It wanted to find out more about the buying decision for their services, believing that it is often made at a relatively low level within a company. Following on from this it wanted to understand the factors that resulted in the choice of a logistics company.
We carried out qualitative research to confirm who chooses the logistics company. In many small and medium enterprises we found out that the decision was often made by office managers or reception staff. A quantitative survey carried out online of more than 1000 users of parcel delivery companies enabled us to segment the market according to quite different drivers and needs.
Our client sharpened its communication, targeting five different segments that were identified as having quite different needs. As a result communications and promotions were more effective and market share increased significantly.