Privacy Policy

B2B International USA Inc. and its group companies (together, “B2B International”) are committed to building confidence and trust by complying with legislation and good business practice that helps to protect privacy and safeguard individuals’ personal data.

This privacy notice tells you what to expect when B2B International collects personal information. It applies to:

B2B International may change this policy from time to time by updating this page. This policy is effective from 1st May 2018.

Visitors to our website and users of our market research services

When someone visits we collect standard internet log information and details of visitor behaviour patterns. We do this to measure the number of visitors to the various parts of the site. We collect this information in a way which does not identify anyone.

Use of cookies on B2B International’s website(s)

Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

The table below explains the cookies we use and why.

Cookie Names Purpose / Description More information

Google Analytics

Unique Number

These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.

Click here for an overview of privacy at Google

DoubleClick   We use remarketing codes to log when users view specific pages, allowing us to provide targeted advertising in the future.  
WordPress wp-settings-1
These cookies are required by our content management software and hold no personally identifiable information. Expires after 365 days.  
Hubspot Analytics


We use web forms provided by Hubspot in order to centrally collate enquiries across our websites. The service also tracks user behaviour on our website(s) if forms are submitted or if you respond to an e-mail marketing campaign we send.

 Hubspot privacy policy

Third Party Cookies

When you visit B2B International’s website, play videos or use social media tools, the following websites set a range of performance and other cookies:

Issued By Which Domain? For More Information

Visit Google’s / Youtube’s privacy policy

Visit Google’s advertising privacy policy Visit Hubspot’s privacy policy

To opt out of being tracked by Google Analytics across all websites visit

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit

This Privacy Statement will be updated if any other cookie technologies are adopted for any other purpose.

What personal information do we collect on this website?

We may collect information such as name, job title, company name, postal address and e-mail address. This information may be shared through forms, e-mail or via telephone. Where personally identifiable information is collected through the website or our online services in this way, this will be clearly indicated.

How do we use your personal information?

We will use information that you provide in order to respond to enquiries submitted or to provide the products or services that you have requested from us.

We may also process your personal information for our legitimate business interests – that is, in order to facilitate the management of our business. This includes some or all of the following purposes:

  • To enhance, modify, personalise or improve our services to the benefit of customers and prospective customers
  • To provide postal and/or email communications which we think will be of interest to you
  • To determine the effectiveness of our promotional campaigns and advertising
  • To better understand how people interact with our website
  • To enhance the security of our information systems or identify and prevent fraud

Whenever we process data for these purposes, we will ensure that we always keep your personal data rights in high regard and take account of these rights. In all cases, we have taken care to consider and balance any potential impact on you (both positive and negative) through an impact assessment.

You have the right to object to this processing if you wish. If you wish to exercise this right, please contact us using the information below.

Please bear in mind we may need to retain some, minimal information in order to respect your request to be excluded from processing. We may also have a legal obligation to retain some information, as required by local laws in specific countries.

Participants in B2B International market research surveys


B2B International conducts market research surveys on behalf of our clients / survey sponsors. These studies collect data for research purposes only and the information gathered is not used for marketing or sales. The details you provide are used for aggregated analysis – that is, responses are pooled with those of other survey participants and are reported anonymously.

In some cases, we may ask for your explicit permission to share your personal data and responses with a third party in digital (data file), audio or some other format. You are under no obligation to agree to this and you will always be informed who these third parties are (usually the survey sponsor).

Why have I been asked to participate in a survey from B2B International?

B2B International conducts surveys for a variety of purposes. Accordingly, our lawful basis for approaching you to participate in a survey will depend on the study. The various lawful bases for inviting you to a research study are described below:

  • Legitimate interests: We may ask you to participate in the study and process your personal information for our, or our clients’ legitimate business interests.

    In these circumstances, we will ensure that we always keep your personal data rights in high regard and take account of these rights. In these cases, we have taken care to consider and balance any potential impact on you (both positive and negative) through an impact assessment.

    You have the right to object to this type of processing if you wish. If you wish to exercise this right, please contact us using the information below.

  • Contract: We may ask you to participate in a study due to a contract or similar business relationship that exists between you / your organization and our client. In these cases, B2B International has been appointed as an independent market research agency that is authorised to carry out the study.

  • Consent: You may be invited to a B2B International survey via a third party. In these cases you will have consented to participate in research studies from market research companies such as B2B International.

    If you wish to withdraw consent, or enforce other rights relating to your personal data, you should approach the relevant third party organization. This is usually the company that initially invited you to the study by e-mail, telephone or social media.

    At all times, we work to partner only with third parties that maintain high standards for compliance and privacy.

What personal data do we collect in surveys and what do we do with it after collection?

Your cooperation in any such study is voluntary and you may withdraw from participating at any time. Personal data will only be recorded if you consent to this. During the course of a survey we may ask you to provide information such as:

  • Contact information that allows us to verify or validate any answers you provide, including for internal quality control procedures.
  • Demographic or firmographic information about you or the organisation for which you work.
  • Extended (open-ended) information that helps to provide context for your survey responses – for example, the nature of a complaint that has arisen while using our clients’ products or services.

Information you provide in response to or in connection with a survey will be reported to our clients anonymously – i.e. without identifying you individually, directly or indirectly.

We may send personal data collected from research surveys to third party organizations, but only when:

  • We have your express consent to share the information with a research sponsor for a specified and limited purpose (e.g. to resolve a customer service problem);
  • We need to share this information to provide you with information you have specifically requested;
  • We need to respond to court orders or the requests of law enforcement agencies;
  • We retain a third party to provide us with services, subject to that third party being able to comply with relevant legal requirements and obligations regarding the use of personal data;

How long do we retain your personal data related to market research surveys?

We will retain your personal data as long as is required to complete the task it was collected for, or as long as there is some other legitimate reason to do so. After this, your personal data will be made anonymous or deleted.

Our standard retention period for personal data relating to market research studies is 6 years.

Incentives for participation in research studies

Some projects may include an incentive for taking part. These incentives will be processed by B2B international staff. Incentives will usually be in the form of a gift voucher or charitable donation.
Incentives will only be awarded if a survey or research activity is fully completed.

Please allow up to 4 weeks from participation for receipt of an incentive. If you do not receive your incentive after 4 weeks, please contact

Opt-out of e-mail communications

You may opt-out of receiving electronic communications from us at any time. Clicking on an unsubscribe link within any relevant communication will take you to a webpage where you can complete this process.

When you opt out of communications for the purposes of conducting customer surveys, it may be necessary to share this information with survey sponsors or other third parties in order that this request is fulfilled in future.

Where do we store your personal data?

Personal data that we collect about you is normally stored within the European Economic Area ("EEA").

We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Policy. Any transfer of personal data outside the European Economic Area will be subject to Standard Contractual Clauses (pursuant to the European Commission’s Decision 2010/87/EU of February 5th, 2010) allowing such a transfer to a third country. We will put in place measures to provide adequate protection for your information when transferred outside the European Economic Area.

In all cases, data will only be accessible to B2B International and its group companies. No personal data is shared with third parties unless express consent is provided.

Information submitted to us will be stored on our servers or those of approved and verified third party service providers. At all times, we will use reasonable and appropriate security measures to protect Personal Data from loss, misuse, unauthorized access, disclosure, alteration and destruction.

Complaints or queries

B2B International tries to meet the highest standards when collecting and using personal information. For this reason, we take any complaints we receive about this very seriously. We encourage people to bring it to our attention if they think that our collection or use of information is unfair, misleading or inappropriate. We would also welcome any suggestions for improving our procedures. Any correspondence should be sent to the address below.

Your rights: Access to and controlling your personal information

You have the right to request a copy of the information that we hold about you. If you would like a copy of some or all of your personal information, please contact us using the information below. We want to make sure that your personal information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate.

Links to other websites

This privacy notice does not cover the links within this site linking to other websites. We encourage you to read the privacy statements on the other websites you visit.

Changes to this privacy notice

We keep our privacy notice under regular review. This privacy notice was last updated in May 2018.

How to contact us

Requests for information about our privacy policy or other queries relating to our use of personal data can be emailed to us at or in writing to:

Data Protection Officer,
B2B International Ltd., 
Bramhall House,
14 Ack Lane East,
United Kingdom