Matthew Powell has been announced as the new Vice President and Executive Director, North America, and will head up B2B International’s Los Angeles office. Matthew previously served as Managing Director of B2B International’s London offic...
Our latest research on B2B businesses has revealed that understanding customers is a top priority for business leaders in 2021. Having helped many of the world’s leading B2B brands to deliver superior customer experiences, we know the importance of...
The COVID-19 pandemic has caused significant disruption to b2b markets and businesses in every corner of the world. This has forced many business and marketing leaders back to the drawing board to adapt their strategies in response to shifting buyer ...
While uncertainty often leads to brands hitting pause on activities and campaigns in an attempt to cut costs, there are certain programs which should remain untouched. One of these is customer experience research and tracking studies. In fact, with c...
A recent B2B International survey of marketing and insights professionals across North America and Europe has found that personalization is a top b2b marketing strategy for 2020 and beyond. The survey findings, as featured in this ANA article, reveal...
The COVID-19 pandemic continues to cause unimaginable devastation across the world. Millions of lives have already been affected and the strength of the global economy hangs in the balance. This turmoil means markets are shifting by the second and bu...
In this time of unprecedented crisis, when the commercial environment has been thrown into flux and the need to support the general wellbeing of society has been brought starkly to the fore, maximizing profits and shareholder returns is no lon...
Our latest study of 300 b2b marketing and insights has revealed customer experience to be the top overall business challenge for 2020. The findings of the research, featured this week in MarketingProfs, show that 54% of b2b marketers cite “customer...
In our recent research among global HR and Business Managers, we discovered that businesses in the USA are more worried about retaining their workforce than in any other major economy. [Click to enlarge] 85% of employers stated that retention is thei...
These days we are constantly bombarded by vast amounts of data that can be interpreted (and mis-interpreted) in many different and confusing ways. The problem of misleading data has become a hot topic as of late. This past month the Washington Post p...