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The B2B USA Market Research Blog

Welcome to B2B International’s US market research blog. Here our American team shares the latest trends, developments and insights from the world of b2b marketing and research. Stay tuned for interesting case studies and success stories, new tools to solve your business challenges and overtake your competitors, and the researcher’s perspective on current affairs.


February 2017 / Written by

5 Key Steps for a Successful Subscription Offering

Subscription services have rocketed in popularity in the last few years. On ...

February 2017 / Written by

The Challenges and Opportunities Facing Large Businesses in 2017

Our latest survey of b2b marketing and research professionals across North America ...

February 2017 / Written by

How to Map the Thoughts of B2b Decision Makers

Ask any b2b decision maker how they make a buying decision and ...

August 2016 / Written by

Brand Reassurance Matters With Workplace Safety

Every year in America alone, around 3.5 million people suffer a non-fatal ...

August 2016 / Written by

A Clear Improvement To The Backyard Barbecue

When the days get longer and the temperature starts rising, Americans make ...

August 2016 / Written by

Uber: Lessons to Be Learned Even by the Big Boys

Uber – modestly named after the German word for super, best and ...

May 2016 / Written by

The Growing Influence of Millennials in Decision-Making Positions

Millennials are those born between the years 1977 and 2000, and represent ...

March 2016 / Written by

eNPS – The Actionable Employee Engagement Metric

The Net Promoter Score (NPS) has been tremendously successful in customer research across B2B markets, ...

February 2016 / Written by

Now You’re Speaking My Language

Maybe it’s because I live in the b2b marketing world, but I am always drawn ...

January 2016 / Written by

Is It Time For The Corporate Hippy?

If I were to ask you think about the term “environmental sustainability”, ...