Brand Purpose: A New Paradigm For Business Growth

  In this time of unprecedented crisis, when the commercial environment has been thrown into flux and the need to support the general wellbeing of society has been brought starkly to the fore, maximizing profits and shareholder returns is no lon...

April 2020 / Written by Taylor Wray

Employee Retention Is a Major Concern for US Businesses

In our recent research among global HR and Business Managers, we discovered that businesses in the USA are more worried about retaining their workforce than in any other major economy. [Click to enlarge] 85% of employers stated that retention is thei...

February 2020 / Written by B2B International

3 Ways to Protect Yourself From “Fake” Data

These days we are constantly bombarded by vast amounts of data that can be interpreted (and mis-interpreted) in many different and confusing ways. The problem of misleading data has become a hot topic as of late. This past month the Washington Post p...

January 2020 / Written by Randi Steiner

B2B International Opens New Premises in Boston, MA

Hello Boston! We’re excited to announce that we’re growing and opening a new office in downtown Boston. 2019 has been a great year of growth for us and the Boston office will join our network of locations that includes White Plains, NY, Manhattan...

October 2019 / Written by B2B International

Improving B2B Website Engagement

According to recent research conducted by Forrester, businesses are failing to meet B2B audience expectations when it comes to their websites.  There appears to be a disconnect between what businesses are showcasing, and what current or potential cu...

July 2019 / Written by Wendy Joice-Denhard

B2B Trends: Podcasting

When one thinks of podcasts, it’s easy to think of them as marketing to mostly a B2C, media, or a niche venue. Podcasts, however, are trending in the B2B space as well. Why Podcast? Let’s start with some statistics: As of 2018, there are an estim...

July 2019 / Written by Wendy Joice-Denhard

Infographic: B2B Marketing & Insight Trends for 2019

B2B brands are experiencing significant change as technological disruption and political events unfold. How is this excitement and uncertainty affecting the marketing world? Our annual survey monitors the pulse of the b2b marketing and insight commun...

April 2019 / Written by B2B International

Telephone Survey Best Practices

The popular saying “quality over quantity” applies to b2b market research where quality insights provide more meaningful information than a larger sample with more shallow responses. The response rate for a telephone survey is typically around 5%...

November 2018 / Written by Julia Friedel