These days we are constantly bombarded by vast amounts of data that can be interpreted (and mis-interpreted) in many different and confusing ways. The problem of misleading data has become a hot topic as of late. This past month the Washington Post p...
Hello Boston! We’re excited to announce that we’re growing and opening a new office in downtown Boston. 2019 has been a great year of growth for us and the Boston office will join our network of locations that includes White Plains, NY, Manhattan...
Brand new B2B International research has revealed what truly makes business decision-makers tick. As part of our 2019 “State of B2B” Survey, we interviewed 2,000 b2b decision-makers across the US, Europe and China to explore the factors that infl...
According to recent research conducted by Forrester, businesses are failing to meet B2B audience expectations when it comes to their websites. There appears to be a disconnect between what businesses are showcasing, and what current or potential cu...
When one thinks of podcasts, it’s easy to think of them as marketing to mostly a B2C, media, or a niche venue. Podcasts, however, are trending in the B2B space as well. Why Podcast? Let’s start with some statistics: As of 2018, there are an estim...
B2B brands are experiencing significant change as technological disruption and political events unfold. How is this excitement and uncertainty affecting the marketing world? Our annual survey monitors the pulse of the b2b marketing and insight commun...
The popular saying “quality over quantity” applies to b2b market research where quality insights provide more meaningful information than a larger sample with more shallow responses. The response rate for a telephone survey is typically around 5%...
The Internet of Things (IoT) is a buzzword that’s been on everyone’s lips for some time. Its popularity has rocketed in recent years as advancements in technology mean more and more of its applications are hitting the mainstream. Put simply, the ...
Marketers have come to rely on brand maps to visually gauge a brand’s position in a given market against that of their competitors. These traditional maps provide companies with a visual depiction of where a brand sits in the competitive landscap...
Growth is a key focus for marketers this year, and 57% of them expect an increase to their budgets. Amid this optimism, marketers face several key challenges in meeting their growth aims. Our recent survey of large businesses serving business-to-busi...
