B2B brands are experiencing significant change as technological disruption and political events unfold. How is this excitement and uncertainty affecting the marketing world? Our annual survey monitors the pulse of the b2b marketing and insight commun...
The popular saying “quality over quantity” applies to b2b market research where quality insights provide more meaningful information than a larger sample with more shallow responses. The response rate for a telephone survey is typically around 5%...
The Internet of Things (IoT) is a buzzword that’s been on everyone’s lips for some time. Its popularity has rocketed in recent years as advancements in technology mean more and more of its applications are hitting the mainstream. Put simply, the ...
Marketers have come to rely on brand maps to visually gauge a brand’s position in a given market against that of their competitors. These traditional maps provide companies with a visual depiction of where a brand sits in the competitive landscap...
Growth is a key focus for marketers this year, and 57% of them expect an increase to their budgets. Amid this optimism, marketers face several key challenges in meeting their growth aims. Our recent survey of large businesses serving business-to-busi...
B2B market researchers are always looking for ways to increase engagement amongst participants. Interactive exercises and gamification are examples of methods that have been used with success. Stimuli are another great example of how researchers can ...
In many of the brand studies we conduct, unprompted word associations with the brands we test are often functional, such as “reliable”, “quality” and “value for money”. While these are positive perceptions, they are quite plain and often ...
Have you ever had to read a detailed research report full of facts, figures and charts? Do you find it hard to engage with and impossible to remember the moment you step away? If so, it’s likely the data was missing one key ingredient – a coheren...
Subscription services are sweeping the globe. Where subscriptions were once limited to magazines, newspapers, and wine of the month clubs, now the sky is the limit when it comes to what you can have delivered to your door every month. As the leading ...
Last year the global spend on advertising was $493 billion. This spend increased dramatically from 2015, largely in the U.S. due to Olympics-related ads and the presidential election. The U.S. alone spent over $191 billion on advertising in 2016. Why...
