Infographic: B2B Marketing & Insight Trends for 2019

B2B brands are experiencing significant change as technological disruption and political events unfold. How is this excitement and uncertainty affecting the marketing world? Our annual survey monitors the pulse of the b2b marketing and insight commun...

April 2019 / Written by B2B International

Telephone Survey Best Practices

The popular saying “quality over quantity” applies to b2b market research where quality insights provide more meaningful information than a larger sample with more shallow responses. The response rate for a telephone survey is typically around 5%...

November 2018 / Written by Julia Friedel

Enhancing the Customer Experience with the Internet of Things (IoT)

The Internet of Things (IoT) is a buzzword that’s been on everyone’s lips for some time. Its popularity has rocketed in recent years as advancements in technology mean more and more of its applications are hitting the mainstream. Put simply, the ...

August 2018 / Written by Daniel Mullins

C-D Mapping: A Different Approach to Brand Mapping

Marketers have come to rely on brand maps to visually gauge a brand’s position in a given market against that of their competitors.  These traditional maps provide companies with a visual depiction of where a brand sits in the competitive landscap...

August 2018 / Written by Megan Mockler

Establishing Stronger Emotional Connections

In many of the brand studies we conduct, unprompted word associations with the brands we test are often functional, such as “reliable”, “quality” and “value for money”. While these are positive perceptions, they are quite plain and often ...

December 2017 / Written by Julia Cupman

The Power of Storytelling in Research

Have you ever had to read a detailed research report full of facts, figures and charts? Do you find it hard to engage with and impossible to remember the moment you step away? If so, it’s likely the data was missing one key ingredient – a coheren...

December 2017 / Written by B2B International

Age of the Automated Service

Subscription services are sweeping the globe. Where subscriptions were once limited to magazines, newspapers, and wine of the month clubs, now the sky is the limit when it comes to what you can have delivered to your door every month. As the leading ...

October 2017 / Written by Victoria DeRosa

4 Critical Success Factors for Ad Effectiveness

Last year the global spend on advertising was $493 billion. This spend increased dramatically from 2015, largely in the U.S. due to Olympics-related ads and the presidential election. The U.S. alone spent over $191 billion on advertising in 2016. Why...

September 2017 / Written by Victoria DeRosa