Welcome to the B2B International market research blog. From our latest market research white papers, to articles on our favorite marketing topics, or simply what’s new at B2B International, this is where we keep you up to date with everything you need to know.

Enhancing the Customer Experience with the Internet of Things (IoT)

The Internet of Things (IoT) is a buzzword that’s been on everyone’s lips for some time. Its popularity has rocketed in recent years as advancements in technology mean more and more of its applications are hitting the mainstream. Put simply, the ...

August 2018 / Written by B2B International

C-D Mapping: A Different Approach to Brand Mapping

Marketers have come to rely on brand maps to visually gauge a brand’s position in a given market against that of their competitors.  These traditional maps provide companies with a visual depiction of where a brand sits in the competitive landscap...

August 2018 / Written by B2B International

Establishing Stronger Emotional Connections

In many of the brand studies we conduct, unprompted word associations with the brands we test are often functional, such as “reliable”, “quality” and “value for money”. While these are positive perceptions, they are quite plain and often ...

December 2017 / Written by B2B International

The Power of Storytelling in Research

Have you ever had to read a detailed research report full of facts, figures and charts? Do you find it hard to engage with and impossible to remember the moment you step away? If so, it’s likely the data was missing one key ingredient – a coheren...

December 2017 / Written by B2B International

Age of the Automated Service

Subscription services are sweeping the globe. Where subscriptions were once limited to magazines, newspapers, and wine of the month clubs, now the sky is the limit when it comes to what you can have delivered to your door every month. As the leading ...

October 2017 / Written by B2B International

4 Critical Success Factors for Ad Effectiveness

Last year the global spend on advertising was $493 billion. This spend increased dramatically from 2015, largely in the U.S. due to Olympics-related ads and the presidential election. The U.S. alone spent over $191 billion on advertising in 2016. Why...

September 2017 / Written by B2B International

Employers Have a Part to Play in the Fight Against the Opioid Epidemic

If you visit the McPherson Square Library in Philadelphia and need to use the restroom, you will have to get an ID at the front desk to show the attendant outside the restrooms, who will then keep you on a strict 5-minute time limit. These precaution...

September 2017 / Written by B2B International

6 Steps to Developing Effective B2B Personas

Segmentation is vital in marketing. By grouping together people or companies with similar characteristics, their needs can be met much more efficiently. It’s important to bear in mind, however, that segments are essentially bodies of people and it ...

August 2017 / Written by B2B International