The B2B USA Market Research Blog

Welcome to B2B International’s US market research blog. Here our American team shares the latest trends, developments and insights from the world of b2b marketing and research. Stay tuned for interesting case studies and success stories, new tools to solve your business challenges and overtake your competitors, and the researcher’s perspective on current affairs.


June 2017 / Written by

Building Lasting Experiences Using Customer Data

Conor Wilcock, Research Director at B2B International, was invited to speak at ...

June 2017 / Written by

Using Value Marketing to Increase Profits While Keeping Customers Happy

A common assumption is that when businesses buy from other businesses, especially ...

May 2017 / Written by

Research Reveals What Building Product Suppliers Need to Do to Appeal to Architects

A recent survey by B2B International for the American Institute of Architects ...

April 2017 / Written by

Improving Brand Image With the Brand Iceberg

The word ‘brand’ is most often associated with the physical representations such ...

April 2017 / Written by

Improve Your Googling With Our Top Tips Infographic

Our thirst for information in today’s world is massive, with more than ...

April 2017 / Written by

The 10 Biggest Mistakes to Avoid in CX Research

Building a successful and effective customer experience programme is not easy. It ...

March 2017 / Written by

The Three Main Approaches to Segmentation

The best marketing begins with a focus on segmentation. That is, recognising ...

March 2017 / Written by

7 Steps to Write Successful Questionnaires

Questionnaire design is one of the most difficult tasks in market research. ...

March 2017 / Written by

A Picture Is Worth a Thousand Words

Compare research reports today with those that were written 10 years ago. The first thing ...

March 2017 / Written by

8 Places to Look for New Product Ideas

Product portfolios can’t stand still. Every organisation needs to see a considerable proportion of new ...