Why Brands Should Not Deprioritize CX When Times Get Tough

While uncertainty often leads to brands hitting pause on activities and campaigns in an attempt to cut costs, there are certain programs which should remain untouched. One of these is customer experience research and tracking studies. In fact, with c...

June 2020 / Written by B2B International

Personalization High on the Agenda for B2B Marketers

A recent B2B International survey of marketing and insights professionals across North America and Europe has found that personalization is a top b2b marketing strategy for 2020 and beyond. The survey findings, as featured in this ANA article, reveal...

May 2020 / Written by Julia Doheny

How the COVID-19 Crisis is Impacting Supply Chains

The COVID-19 pandemic continues to cause unimaginable devastation across the world. Millions of lives have already been affected and the strength of the global economy hangs in the balance. This turmoil means markets are shifting by the second and bu...

April 2020 / Written by Mark Tuinstra

Brand Purpose: A New Paradigm For Business Growth

  In this time of unprecedented crisis, when the commercial environment has been thrown into flux and the need to support the general wellbeing of society has been brought starkly to the fore, maximizing profits and shareholder returns is no lon...

April 2020 / Written by Taylor Wray

Employee Retention Is a Major Concern for US Businesses

In our recent research among global HR and Business Managers, we discovered that businesses in the USA are more worried about retaining their workforce than in any other major economy. [Click to enlarge] 85% of employers stated that retention is thei...

February 2020 / Written by B2B International

3 Ways to Protect Yourself From “Fake” Data

These days we are constantly bombarded by vast amounts of data that can be interpreted (and mis-interpreted) in many different and confusing ways. The problem of misleading data has become a hot topic as of late. This past month the Washington Post p...

January 2020 / Written by Randi Steiner

B2B International Opens New Premises in Boston, MA

Hello Boston! We’re excited to announce that we’re growing and opening a new office in downtown Boston. 2019 has been a great year of growth for us and the Boston office will join our network of locations that includes White Plains, NY, Manhattan...

October 2019 / Written by B2B International