The B2B USA Market Research Blog

Welcome to B2B International’s US market research blog. Here our American team shares the latest trends, developments and insights from the world of b2b marketing and research. Stay tuned for interesting case studies and success stories, new tools to solve your business challenges and overtake your competitors, and the researcher’s perspective on current affairs.


December 2017 / Written by

Establishing Stronger Emotional Connections

In many of the brand studies we conduct, unprompted word associations with the brands ...

December 2017 / Written by

The Power of Storytelling in Research

Have you ever had to read a detailed research report full of ...

October 2017 / Written by

Age of the Automated Service

Subscription services are sweeping the globe. Where subscriptions were once limited to ...

September 2017 / Written by

4 Critical Success Factors for Ad Effectiveness

Last year the global spend on advertising was $493 billion. This spend ...

September 2017 / Written by

Employers Have a Part to Play in the Fight Against the Opioid Epidemic

If you visit the McPherson Square Library in Philadelphia and need to ...

August 2017 / Written by

6 Steps to Developing Effective B2B Personas

Segmentation is vital in marketing. By grouping together people or companies with ...

August 2017 / Written by

It Really Does Pay to Invest In Customer Experience

We’ve long been advocates of the value of investing in customer experience. ...

August 2017 / Written by

6 Top Tips to Help Get the Most out of B2b Events

Events are one of the most influential b2b marketing activities. They’re also ...

August 2017 / Written by

3 Things to Remember When Designing and Implementing a CX Program

Delivering a winning customer experience is not easy. A lot of time ...

July 2017 / Written by

The CVP Effectiveness Test

One of the first considerations in your marketing strategy should be your customer value proposition ...