The B2B USA Market Research Blog

Welcome to B2B International’s US market research blog. Here our American team shares the latest trends, developments and insights from the world of b2b marketing and research. Stay tuned for interesting case studies and success stories, new tools to solve your business challenges and overtake your competitors, and the researcher’s perspective on current affairs.


August 2017 / Written by

It Really Does Pay to Invest In Customer Experience

We’ve long been advocates of the value of investing in customer experience. ...

August 2017 / Written by

6 Top Tips to Help Get the Most out of B2b Events

Events are one of the most influential b2b marketing activities. They’re also ...

August 2017 / Written by

3 Things to Remember When Designing and Implementing a CX Program

Delivering a winning customer experience is not easy. A lot of time ...

July 2017 / Written by

The CVP Effectiveness Test

One of the first considerations in your marketing strategy should be your customer value proposition ...

July 2017 / Written by

Customer Experience Research: The 10 Biggest Pitfalls to Avoid

The value of a correctly executed customer experience program cannot be underestimated. ...

July 2017 / Written by

Why Mobile Ethnography Is Taking off in B2B Market Research

Mobile ethnography promises much richer data insights for b2b researchers. It involves ...

July 2017 / Written by

What Keeps You Awake at Night?

As b2b market researchers we are well known for asking a huge ...

June 2017 / Written by

What Will the Researcher of the Future Look Like?

This is a question the latest GRIT report aims to find out. ...

June 2017 / Written by

Building Lasting Experiences Using Customer Data

Conor Wilcock, Research Director at B2B International, was invited to speak at ...

June 2017 / Written by

Using Value Marketing to Increase Profits While Keeping Customers Happy

A common assumption is that when businesses buy from other businesses, especially ...