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The B2B USA Market Research Blog

Welcome to B2B International’s US market research blog. Here our American team shares the latest trends, developments and insights from the world of b2b marketing and research. Stay tuned for interesting case studies and success stories, new tools to solve your business challenges and overtake your competitors, and the researcher’s perspective on current affairs.


March 2017 / Written by

7 Steps to Write Successful Questionnaires

Questionnaire design is one of the most difficult tasks in market research. ...

March 2017 / Written by

A Picture Is Worth a Thousand Words

Compare research reports today with those that were written 10 years ago. The first thing ...

March 2017 / Written by

8 Places to Look for New Product Ideas

Product portfolios can’t stand still. Every organisation needs to see a considerable proportion of new ...

March 2017 / Written by

8 Top Tips for Successful Benchmarking

We know that in most cases, customers look at multiple options when ...

February 2017 / Written by

5 Key Steps for a Successful Subscription Offering

Subscription services have rocketed in popularity in the last few years. On ...

February 2017 / Written by

The Challenges and Opportunities Facing Large Businesses in 2017

Our latest survey of b2b marketing and research professionals across North America ...

February 2017 / Written by

How to Map the Thoughts of B2b Decision Makers

Ask any b2b decision maker how they make a buying decision and ...

August 2016 / Written by

Brand Reassurance Matters With Workplace Safety

Every year in America alone, around 3.5 million people suffer a non-fatal ...

August 2016 / Written by

A Clear Improvement To The Backyard Barbecue

When the days get longer and the temperature starts rising, Americans make ...

August 2016 / Written by

Uber: Lessons to Be Learned Even by the Big Boys

Uber – modestly named after the German word for super, best and ...