In assessing the TAM and the SAM, we obtain as much triangulation as possible, checking the market size from a number of different approaches, including:
To read one of our white papers on market sizing & opportunity research, follow the link below:
One of our clients wished to understand the size of its current and potential markets across all lines of business. The company makes conveying systems, used across many different industries - from cement to parcel delivery – and is organized into different lines of business, with managers that have good knowledge and experience within fairly narrow tunnels of vision.
We carried out desk research at the first stage, which provided a good indication of the numbers of companies using conveying systems. We knew the use and penetration of these systems, and how much they cost. With this data, we began to map out the market size and growth trends. This was followed by interviews with managers in each line of business to find out their views on the size of the competition and their market shares. By comparing the two sources of data, we arrived at the best estimates of market size, which pointed to where the most potential lay.