Visit our COVID-19 Insights Hub for more up-to-date research and analysis on how markets and businesses are responding to the current crisis. Watch our recent webinar Understanding Market Shifts During the Pandemic and the Imp ...
With more than 2.3m Google searches every minute, our thirst for information is huge. The web is made up of some 130 trillion individual pages. Searching through this content for the answers we need can often feel like looking for a needle in a hayst ...
Customer centricity is key to generating higher revenues and profits. For example, a rise of as little as 5% in customer retention increases profits by up to 125%. So how can customer retention be improved? And what metrics are important to incorpora ...
Do you understand why potential customers choose your brand over others? Check out our branding research toolkit which aims to answer this very question by viewing the infographic below. [Click to expand] [Click to expand] Go to our full library of b ...
Your brand is your biggest asset. It carries your reputation. It is why people do business with you. Brands can always be improved. We have used our market research experience over the last 16 years to create a 10 step infographic which shows how to ...
Calculating market size is vital if your company has ambitions to grow within its current market or expand into new markets. Without this knowledge, it’s difficult to know where your brand stands relative to competitors in your market, and whet ...
There are only three ways to increase profitability – sell more products, increase prices, reduce costs. Almost every company has in its DNA the desire to sell more products. Almost every company is diligent in keeping a control of its costs. The b ...
Customer loyalty is of strategic importance. It generates customers with a high “lifetime value”. A loyal customer is more likely to recommend you to others – impacting on business growth and reputation! A widely used metric to measure customer ...
1. Decide who you don’t want to sell to Segmentation entails better meeting the needs of different groups of customers and better communicating to them, recognizing that not all potential buyers and users of an offering have the same firmograph ...
One thing we have learned in researching business-to-business brands is, when it comes to changing your logo, proceed with caution. It is surprising how often marketers feel the need to mess with their logos. Perhaps it is a sign of power or boredom ...