Infographic: Top Tips for Effective Google Searches

With more than 2.3m Google searches every minute, our thirst for information is huge. The web is made up of some 130 trillion individual pages. Searching through this content for the answers we need can often feel like looking for a needle in a hayst ...

Written by B2B International

Infographic: How to Enhance the Customer Experience

Customer centricity is key to generating higher revenues and profits. For example, a rise of as little as 5% in customer retention increases profits by up to 125%. So how can customer retention be improved? And what metrics are important to incorpora ...

Written by B2B International

Infographic: Understanding Brand Values

Do you understand why potential customers choose your brand over others? Check out our branding research toolkit which aims to answer this very question by viewing the infographic below. [Click to expand] [Click to expand] Go to our full library of b ...

Written by B2B International

Infographic: How to Build a World-Class Brand

Your brand is your biggest asset. It carries your reputation. It is why people do business with you. Brands can always be improved. We have used our market research experience over the last 16 years to create a 10 step infographic which shows how to ...

Written by B2B International

Infographic: How to Calculate Market Size

Calculating market size is vital if your company has ambitions to grow within its current market or expand into new markets. Without this knowledge, it’s difficult to know where your brand stands relative to competitors in your market, and whet ...

Written by B2B International

Infographic: How to Sell More Profitably

There are only three ways to increase profitability – sell more products, increase prices, reduce costs. Almost every company has in its DNA the desire to sell more products. Almost every company is diligent in keeping a control of its costs. The b ...

Written by B2B International

Infographic: How to Achieve a Leading NPS

Customer loyalty is of strategic importance. It generates customers with a high “lifetime value”. A loyal customer is more likely to recommend you to others – impacting on business growth and reputation! A widely used metric to measure customer ...

Written by B2B International

Confessions of a Logo Changer

One thing we have learned in researching business-to-business brands is, when it comes to changing your logo, proceed with caution. It is surprising how often marketers feel the need to mess with their logos. Perhaps it is a sign of power or boredom ...

Written by B2B International

Generating New Product Ideas

New products breathe life into a product portfolio. “New” is one of the most powerful words in the marketing vocabulary and every company needs to see a significant proportion of its product lineup graced with this adjective. This is something we ...

Written by B2B International