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As one of the world’s leading business-to-business market research specialists, we have a wealth of knowledge and expertise at our fingertips. It is important to us, as recognized thought leaders, to share this knowledge; this enables us to begin conversations, provoke intelligent discussions, and, at times, develop our ideas and thinking further.

Featured publication

Anyone running a business nowadays must be confused by the number of marketing metrics that are promoted as the Holy Grail. For example, Net Promoter Score, customer satisfaction score, Customer Effort Score, and Net Value Score are just some of the key metrics available.

For a quick overview of the different marketing metrics you could be using, take a look at our interactive infographic.