Do you understand why potential customers choose your brand over others? Check out our branding research toolkit which aims to answer this very question by viewing the infographic below. [Click to expand] [Click to expand] Go to our full library of b ...
Your brand is your biggest asset. It carries your reputation. It is why people do business with you. Brands can always be improved. We have used our market research experience over the last 16 years to create a 10 step infographic which shows how to ...
One thing we have learned in researching business-to-business brands is, when it comes to changing your logo, proceed with caution. It is surprising how often marketers feel the need to mess with their logos. Perhaps it is a sign of power or boredom ...