New Product Development

Generating New Product Ideas

New products breathe life into a product portfolio. “New” is one of the most powerful words in the marketing vocabulary and every company needs to see a significant proportion of its product lineup graced with this adjective. This is something we ...

Written by B2B International
New Product Development

The Product Development Process: Listening, Learning & Launching

The Importance Of “New” It very much depends on the industry as to what proportion of a product portfolio should be “new”. In a high-tech business it would be reasonable to expect that the majority of the products in the portfolio wil ...

Written by Julia Cupman and Paul Hague