Customer Experience

Customer centricity is key to generating higher revenues and profits. For example, a rise of as little as 5% in customer retention increases profits by up to 125%. So how can customer retention be improved? And what metrics are important to incorpora ...

Customer loyalty is of strategic importance. It generates customers with a high “lifetime value”. A loyal customer is more likely to recommend you to others – impacting on business growth and reputation! A widely used metric to measure customer ...