There are only three ways to increase profitability – sell more products, increase prices, reduce costs. Almost every company has in its DNA the desire to sell more products. Almost every company is diligent in keeping a control of its costs. The b ...
1. Decide who you don’t want to sell to Segmentation entails better meeting the needs of different groups of customers and better communicating to them, recognizing that not all potential buyers and users of an offering have the same firmograph ...
Go to our full library of pricing & value research publications (opens in new window) To see our full range of pricing & value research articles, white papers and infographics, please visit our global website Visit our Pricing Research ...
Go to our full library of pricing & value research publications (opens in new window) To see our full range of pricing & value research articles, white papers and infographics, please visit our global website Visit our Pricing Research page & ...
We talk a lot about the search for new products and how important it is to have new products within a product portfolio. It is a fundamental determinant of a new product’s success to conduct pricing research and to formulate the right pricing strat ...