Case Studies

We understand that, before commissioning market research with us, you might need reassurance as to the work we have done previously. With this in mind, we have included a small selection of our client case studies below. In addition to the case studies shown below, there are also a number of other case studies dotted around the website.

If you require some more information on the work we have done previously in your areas of interest, or simply want to chat to us about how we can help your business, please don’t hesitate to pick up the phone and get in touch.

 

Launching a new product in the construction trade

Research categories: Construction and Trade Industry | New Product Development (NPD) Research | Market Sizing & Opportunity Research

Business Challenge: Our client is a manufacturer of sealants used by window and sidings installers. We needed to find out whether a new product would be readily accepted by the construction trade.

Find out how we helped our client’s marketing team gain early insights into messages that resonated with the people buying the new product

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Launching a Masters conversion course

Research categories: Education Industry | New Product Development (NPD) Research | Market Sizing & Opportunity Research

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Business Challenge: Our client is a premier university in the Northeastern United States. It wanted to offer a one-year Masters conversion course for engineers which would help them become more desirable in the work place.

Find out how the conversion course was launched with great success, proving to have considerable appeal amongst engineers as it helped them gain employment and also raised their earning capabilities

A head for engineering components

Research categories: Engineering Industry | Market Sizing & Opportunity Research

Business Challenge: Our client manufactures filters used across a wide range of processes within energy and power facilities. They wanted to understand why their market share for air filters used in gas turbine power plants was low, and how they could better develop this latent opportunity.

Find out how our client used our insights to create a sales and marketing plan that allowed it to quickly increase its presence in the market

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Scanning the market

Research categories: Healthcare Industry | Usage & Attitude (U&A) Research

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Business Challenge: Our client is a manufacturer of sophisticated scanning equipment used in hospitals and medical centers throughout the US. This equipment is expensive to buy and once installed, there is a high level of preference to stay with the incumbent.

Find out how we helped our client learn which brand attributes to use and who to target them at

Back office processors

Research categories: IT Industry | Usage & Attitude (U&A) Research

Business Challenge: Decision making on which back office processors to use is taken at a high level within companies. Getting hold of decision makers to interview them and find out their views is a challenge.

Find out how we were able to show the brand values that should be communicated to win business in this complex industry

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Delivering market share

Research categories: Transport and Logistics Industry | Usage & Attitude (U&A) Research

Business Challenge: Our client is an internationally-renowned logistics and shipping company. They wanted to find out more about how buying decisions were made for their services. In particular, they wanted to test the hypothesis that most supplier decisions were made by relatively junior roles, rather than senior decision-makers.

Find out how our research helped communications and promotions to become more effective and market share to increase significantly