The IT sector is fast-moving and both opportunities and threats are aplenty. To achieve and maintain a competitive advantage in this challenging landscape, organizations need the support of an agile insight partner.

At B2B International we have a dedicated IT and technology insights team, bringing unrivaled expertise in meeting the strategic and marketing challenges of the world’s biggest IT brands.


Our Experience In The IT Sector

In almost 20 years of researching the IT and technology sector, we have acquired a vast amount of practical, category-specific experience.

We understand that every client and project is unique, but it’s reassuring to know that we’re familiar with your sector. This means we can get to work right away on solving your challenges without the need to be briefed on the basics of your market.
Business applications and cloud services
  • CRM
  • ERP
  • Digital marketing
  • Office productivity
  • Platform-as-a-service
  • Tele-working
  • Web conferencing

Enterprise mobility
  • M2M
  • MDM / EMM
  • Mobile connectivity
  • Smartphones
  • Tablets
  • Telematics
  • Unified communications

Infrastructure and operations
  • Backup and DR
  • Datacenters
  • Networking
  • Server hardware
  • Storage
  • Virtualization
  • Workstation hardware

IT consulting, distribution and outsourcing
  • Business processes
  • Digitalization
  • Managed services
  • SME technology purchasing

Payments and POS
  • Anti-fraud systems
  • Card merchant services
  • Online payments
  • POS and ATM hardware

Print and document management
  • Copying
  • Document management and collaboration
  • Managed print services
  • Printing
  • Scanning

Security, identify and risk management
  • Endpoint security software
  • Identify and access management
  • Security services


Our Customized IT And Technology Sector Research Solutions

Our IT market intelligence studies are built from scratch just for you and your unique needs. Here are some examples of the solutions we offer:
Integrators & channel partners

We can help determine your position within the entire value chain, from OEMs all the way through to end users. Find out which vendors are in demand, the needs of B2B IT and tech buyers, and the drivers and barriers to sales.

  • Channel partner engagement studies
  • End user needs studies
  • Stakeholder engagement
  • Win-loss programs
Market insight & research professionals

For IT and tech research professionals in B2B markets, two very different scenarios are common. Firstly, being overwhelmed with masses of data which needs organizing and making sense of. Secondly, needing targeted research aimed at your niche audiences. We have the resources and expertise to help with both.

  • Brand & customer experience tracking
  • Customer advisory boards
  • Future-gazing & emerging trends research
  • Insight management platforms
Product & category management

Maximizing returns from existing offerings and identifying incremental sources of revenue from new, innovative platforms is crucial for IT and tech brands. We can help your brand with everything from assessing market reactions to new ideas to go-to-market planning, whatever the maturity of your market.

  • Developing concepts
  • Developing propositions
  • Product/service bundling & pricing
Strategy groups & senior management

Accurate, dependable evidence is needed before investing in new opportunities and assessing existing market potential. Our vast experience in forecasting and sizing IT and tech markets can help your organization with key strategic planning.

  • Market entry
  • Market sizing & forecasting
  • Opportunity assessment
Technology marketers & sales teams

Technology purchasing in enterprises is often a complex, drawn-out process with many influencers shaping the decision. We can help you to understand the purchasing unit, the decision makers and the influencers to maximize the effectiveness of your sales and marketing.

  • Communication channels & strategy
  • Creative testing
  • Purchase journeys
  • Tech buyer personas & segmentation
  • Thought leadership & content generation
  • Website testing
  • Win-loss studies

Why Should You Choose B2B International?

We only do customized research
Our research programs are built from scratch to meet the unique needs of your brand.
We are impartial
We’ll tackle your brief objectively and provide an honest appraisal of the opportunities available to you and your market position.
We design research to drive action
We offer a B2B Advisory service to help your brand get the most from your research. We can assist with tactical and strategic planning as well as implementation.

IT And Tech Audiences We Research

The best research begins with talking to the right people. As specialists in B2B market research, no audience in the IT and technology sector is out of reach. Listed below are just some examples of the audiences we can access:
End users / influencers
  • Finance
  • HR
  • Industry analysts and opinion-formers
  • Marketing
  • Procurement
  • Sales
In the channel
  • Distributors
  • IT support organizations
  • Managed service providers (MSPs)
  • Systems integrators
  • Telcos & ISPs
  • Value-added resellers
IT professionals
  • Software engineers & developers
  • Support professionals
  • Systems analysts
  • Systems, database & infrastructure admin
  • Technology architects
  • Web developers
Senior management
  • Chief Information Officers
  • Chief Information Security Officers
  • Chief Privacy Officers
  • Chief Technology Officers
  • IT Directors and Heads of IT

Areas We've Researched In IT

We’ve conducted studies covering the whole IT sector, from cabling and ERP software to printers and telecoms. To view the complete list of areas we’ve researched in the IT sector, click below to view the graphic.

Find out how our IT market research can help your business grow
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