The IT sector is fast-moving and both opportunities and threats are aplenty. To achieve and maintain a competitive advantage in this challenging landscape, organizations need the support of an agile insight partner.
At B2B International we have a dedicated IT and technology insights team, bringing unrivaled expertise in meeting the strategic and marketing challenges of the world’s biggest IT brands.
We can help determine your position within the entire value chain, from OEMs all the way through to end users. Find out which vendors are in demand, the needs of B2B IT and tech buyers, and the drivers and barriers to sales.
For IT and tech research professionals in B2B markets, two very different scenarios are common. Firstly, being overwhelmed with masses of data which needs organizing and making sense of. Secondly, needing targeted research aimed at your niche audiences. We have the resources and expertise to help with both.
Maximizing returns from existing offerings and identifying incremental sources of revenue from new, innovative platforms is crucial for IT and tech brands. We can help your brand with everything from assessing market reactions to new ideas to go-to-market planning, whatever the maturity of your market.
Accurate, dependable evidence is needed before investing in new opportunities and assessing existing market potential. Our vast experience in forecasting and sizing IT and tech markets can help your organization with key strategic planning.
Technology purchasing in enterprises is often a complex, drawn-out process with many influencers shaping the decision. We can help you to understand the purchasing unit, the decision makers and the influencers to maximize the effectiveness of your sales and marketing.
