The IT sector is fast-moving and both opportunities and threats are aplenty. To achieve and maintain a competitive advantage in this challenging landscape, organisations need the support of an agile insight partner.
At B2B International we have a dedicated IT and technology insights team, bringing unrivalled expertise in meeting the strategic and marketing challenges of the world’s biggest IT brands.
In almost 20 years of researching the IT and technology sector, we have acquired a vast amount of practical, category-specific experience.
We understand that every client and project is unique, but it’s reassuring to know that we’re familiar with your sector. This means we can get to work right away on solving your challenges without the need to be briefed on the basics of your market.
Business applications and cloud services
Infrastructure and operations
IT consulting, distribution and outsourcing
Payments and POS
Print and document management
Security, identify and risk management
Our IT market intelligence studies are built from scratch just for you and your unique needs. Here are some examples of the solutions we offer:
Integrators & channel partners
We can help determine your position within the entire value chain, from OEMs all the way through to end users. Find out which vendors are in demand, the needs of B2B IT and tech buyers, and the drivers and barriers to sales.
Market insight & research professionals
For IT and tech research professionals in B2B markets, two very different scenarios are common. Firstly, being overwhelmed with masses of data which needs organising and making sense of. Secondly, needing targeted research aimed at your target niche. We have the resources and expertise to help with both.
Product & category management
Maximizing returns from existing offerings and identifying incremental sources of revenue from new, innovative platforms is crucial for IT and tech brands. We can help your brand with everything from assessing market reactions to new ideas to go-to-market planning, whatever the maturity of your market.
Strategy groups & senior management
Accurate, dependable evidence is needed before investing in new opportunities and assessing existing market potential. Our vast experience in forecasting and sizing IT and tech markets can help your organisation with key strategic planning.
Technology marketers & sales teams
Technology purchasing in enterprises is often a complex, drawn-out process with many influencers shaping the decision. We can help you to understand the purchasing unit, the decision makers and the influencers to maximise the effectiveness of your sales and marketing.
We only do bespoke research
Our research programs are built from scratch to meet the unique needs of your brand.
We are impartial
We’ll tackle your brief objectively and provide an honest appraisal of the opportunities available to you and your market position.
We design research to drive action
We offer a B2B Advisory service to help your brand get the most from your research. We can assist with tactical and strategic planning as well as implementation.
The best research begins with talking to the right people. As specialists in B2B market research, no audience in the IT and technology sector is out of reach. Listed below are just some examples of the audiences we can access: