There comes a time when every company needs professional services. That is why the sector has such scope for market research.
There comes a time when every company needs professional services. That is why the sector has such scope for market research.
Our client publishes a highly regarded journal read by chemical engineers. It wanted to know how to expand its readership in China.
We carried out desk research to show the numbers of people working in the chemical engineering industry in China and also to assess the current market for journals and periodicals within this sector. We followed with over 200 interviews with chemical engineers to find out their readership of different journals and their likelihood of subscribing to a specialist chemical engineering journal in the English language.
Chinese engineers are hungry for as much intelligence as they can obtain and the opportunities for the journal were considerable. We were able to point to different sectors and types of companies which would be most likely to subscribe to such a journal.
