With two-thirds of the world's entire oil reserves located in the Middle East, the region is poised to become an even more important supply source in the future.
Add to this the heightened interest from energy companies diversifying their product mix and focusing on non-traditional, alternative fuel sources, the ever-widening search for replacement reserves and global consumption is nearly stripping production rates.
These rapidly changing market conditions continue to challenge energy companies. Digging deeper for market intelligence in the oil and gas sector has never been more important.
We have a deep knowledge of oil and gas. In fact, the sector accounts for the vast majority of our international work. It includes research into:
One of the largest oil companies in the world commissioned us to establish the market for marine lubricants.
We focused on the merchant fleets which can readily be identified from Lloyds Register Of Shipping. Using the Register we drew up a sample of 300 shipping fleets and interviews were carried out by telephone with ship and shore based specifiers of the lubricants. Although there were some complications getting hold of individuals on the high seas we were able to win a significant amount of cooperation in this relatively under researched market.
Respondents were willing to talk to us about their needs for different types of lubricants, what causes them to choose certain brands, and their attitudes to suppliers. With this rich source of information we were able to segment customers and develop customer value propositions which strongly resonated with different types of marine operators.