Anyone running a business nowadays must be confused by the number of marketing metrics that are promoted as the Holy Grail. To some the Net Promoter Score is the ultimate question. But what about good old customer satisfaction scores; are they redundant? In 2010 The Harvard Business Review published an article promoting a question that asked about the amount of effort required to do business with a company – the Customer Effort Score was born. And then there is the Net Value Score – what is that all about? Click on our machine to learn more.