Events are one of the most influential b2b marketing activities. They’re also one of the most challenging. Investments in event marketing can quickly rack up and it is up to marketers to prove the investment is worth it.
At B2B International we’ve acquired plenty of b2b event experience. We’ve attended, exhibited, sponsored and spoken at many events in North America and Europe. This experience means we have seen the very best in event marketing, but also the very worst.
We’ve used these learnings to improve our own event marketing initiatives to good effect. So, we thought we’d share our top 6 tips with our blog readers as well. Take a look by clicking the link below and let us know what you think!