B2B brands are experiencing significant change as technological disruption and political events unfold. How is this excitement and uncertainty affecting the marketing world?
Our annual survey monitors the pulse of the b2b marketing and insight community, and provides an inside take on the trends ahead.
How are your peers doing when it comes to assessing brand health, the customer experience, and segmentation? How are they establishing greater levels of brand engagement? How are they taking control of the buyer journey?
Our latest infographic summary of this year’s findings provides a profile of today’s B2B marketer. This includes the current marketing strategies of focus among b2b marketing and insight professionals, and the extent to which they are embracing digital transformation, ecommerce, people-based marketing, and more.