There was once a time when companies strived to become nationally recognized leaders in their field. Today, everyone’s going global. Even companies who focus predominantly on their home market cannot ignore potential opportunities in other countries.
Consequently, market research has ‘gone global’ over the past decade too, with clients increasingly asking us to consider different geographies. However unlike many market research companies who responded to the global trend by sourcing myriad partners in far-flung places, B2B International has established research operations across the world.