Our market research is designed to provide solutions enabling your business to overcome any challenge you may face. From understanding your market better to differentiating your business, our research services can provide the answers – that’s why we are one of the leading global market research companies.

Knowing more with market research

In both consumer and business to business markets, the decisions to undertake market research tend to be similar.

Whether your product is soap powder or servo motors, market research covers a wide range of subjects. From product specification and its relation to consumer needs, to branding, pricing, distribution methods, advertising support, market definition and segmentation to forecast sales levels – each requires information from the market to reduce business risk.

Market research can be used to assess the competition, determine employee satisfaction, explore brand values, determine readership, or examine sources of purchase. Indeed, it can be used to obtain a deeper understanding of the many marketing-related decisions faced in business every day.

Whether or not you use market research depends upon the financial implications of the decision and the speed with which a result is required. A decision linked to an investment of a few dollars, where the results are required tomorrow, is less likely to be researched than one that has massive financial ramifications and where time is available to think about it

The table below summarizes the subjects we are frequently asked to research and the solutions we may typically employ.

SubjectsSolutions
Market size and structure

The value of the market in currency value and units sold each year
The historical trends in size of the market
The key consuming segments of the market
The competition and its shares
The route to market

Methods used to asses market size and structure

Published market research reports
Desk research
Market surveys aimed at calculating consumption and brands purchased 

Use of and attitude to products

Awareness of suppliers
Attitudes to suppliers
Attitudes to products
Volume and frequency of purchases

Methods used to assess use and attitudes 

Quantitative surveys carried out by telephone, online, face to face
Focus groups

Customer satisfaction and loyalty

Ratings of customers (and sometimes potential customers) to
show what they think is important in influencing their buying decision
and how satisfied they are with their supplier on each factor

Methods used to assess customer satisfaction 

Quantitative surveys carried out by telephone, online, face to face

Promotion effectiveness

Key messages for campaigns
Effectiveness of adverts and promotions

 

Methods used to assess promotion effectiveness 

Focus groups
Face to face interviewing
Pre and post quantitative surveys

Brand impact

Awareness of brands
Values attached to brands
The influence of brands in the purchasing decision

Methods used to assess brand impact 

Focus groups
Telephone interviewing
Face to face interviewing

Pricing effectiveness

Optimum prices
Price values attached to features of the offer

Methods used to assess pricing effectiveness 

Market research in test markets
Trade-off analysis using conjoint techniques

Product tests/concepts

Likelihood of purchasing different products
Attitudes to products
Attitudes to new concepts
Unmet needs identification

Methods used to assess products 

Hall tests
Focus groups
Quantitative research

Segmentation

Opportunities for segmentation based on demographics, behavior or needs

Methods used to assess segmentation 

Quantitative surveys with factor and cluster analysis