Our market research is designed to provide solutions enabling your business to overcome any challenge you may face. From understanding your market better to differentiating your business, our research services can provide the answers – that’s why we are one of the leading global market research companies.
Knowing more with market research
In both consumer and business to business markets, the decisions to undertake market research tend to be similar.
Whether your product is soap powder or servo motors, market research covers a wide range of subjects. From product specification and its relation to consumer needs, to branding, pricing, distribution methods, advertising support, market definition and segmentation to forecast sales levels – each requires information from the market to reduce business risk.
Market research can be used to assess the competition, determine employee satisfaction, explore brand values, determine readership, or examine sources of purchase. Indeed, it can be used to obtain a deeper understanding of the many marketing-related decisions faced in business every day.
Whether or not you use market research depends upon the financial implications of the decision and the speed with which a result is required. A decision linked to an investment of a few dollars, where the results are required tomorrow, is less likely to be researched than one that has massive financial ramifications and where time is available to think about it
The table below summarizes the subjects we are frequently asked to research and the solutions we may typically employ.
| Subjects | Solutions |
|---|---|
| Market size and structure
The value of the market in currency value and units sold each year |
Methods used to asses market size and structure
Published market research reports |
| Use of and attitude to products
Awareness of suppliers |
Methods used to assess use and attitudes
Quantitative surveys carried out by telephone, online, face to face |
| Customer satisfaction and loyalty
Ratings of customers (and sometimes potential customers) to |
Methods used to assess customer satisfaction
Quantitative surveys carried out by telephone, online, face to face |
| Promotion effectiveness
Key messages for campaigns
|
Methods used to assess promotion effectiveness
Focus groups |
| Brand impact
Awareness of brands |
Methods used to assess brand impact
Focus groups |
| Pricing effectiveness
Optimum prices |
Methods used to assess pricing effectiveness
Market research in test markets |
| Product tests/concepts
Likelihood of purchasing different products |
Methods used to assess products
Hall tests |
| Segmentation
Opportunities for segmentation based on demographics, behavior or needs |
Methods used to assess segmentation
Quantitative surveys with factor and cluster analysis |